Ao dai designs draw attention at fashion week in London

Fifty Vietnamese Ao dai (long gown) sets of Love Collection brand for both adults and children opened Segment ONE of the House of iKons Fashion Week 2023 on February 18, drawing the attention from not only designers but also fashion magazines in the United Kingdom (UK).
Vietnamese Ao dai at (Photo: VNA)

The House of iKons Fashion Week is held within the framework of the prestigious London Fashion Week in February and September annually. This season attracted the participation of 500 models and 28 designers from various countries, including Vietnam, the US, Italy, Finland, the UK, Thailand and the Philippines.

Themed “Vietnam-UK Colours”, the collection, designed by Anna Hoang, is meant to celebrate the 50th anniversary of the establishment of the two countries’ diplomatic relations.

Vietnamese Ao dai at House of iKons Fashion Week 2023 (Photo: VNA)

The 13-year-old designer uses patterns which are icons of the two countries such as lotus, Tudor rose, and famous destinations like Hanoi, Hoi An, Hue, London, Tower Bridge, and Big Ben.

Love Collection was founded in 2019 by the duo Anna Hoang and Emily Nguyen to honour and promote these culture through the traditional costumes of Vietnamese women. With the name Love Collection, the designers wish to spread and inspire love globally.

The collection will be shown at a fundraising event for UNICEF and the Southeast and East Asian Centre (SEEAC) at St Andrews university on February 23.