Vietnam image advertised through Miss Universe pageant 2008

Nearly one billion from 170 countries and territories worldwide watched the crowning ceremony of the Miss Universe pageant 2008 through television broadcast live from Diamond Bay resort of Nha Trang, Khanh Hoa. Together with beauty queens, natural landscapes, culture imbued with national identity and hospitable people of Vietnam has been advertised worldwide.

Before the final round in July 14, 80 candidates from 80 countries and territories have experienced contests for o­ne month in Vietnam.


This is the first time Vietnam has organised such a big international cultural event, attracting public attention from all over the world. This contributed to raising the status of Vietnam in the world while opening up more opportunities for tourism development in the coming time.



Beauty queens have joined activities in different cities and places of interests in Vietnam. They have spoken highly of Vietnam o­n newspapers. They showed their interest in Vietnamese noodles and selected palm-leaf conical hat (non la) and long traditional dress (ao dai) for their souvenirs.


Beauty queens have been warmly welcomed everywhere, from Hoi An, Quang Nam province, Ho Chi Minh City, Ha Long Bay, Quang Ninh province to Temple of Literature in Hanoi.


The crowning ceremony was very impressive with the appearance of singer Mel B, a former singer of Spice Girls who said hello in Vietnamese or Miss Universe 2007 Ryo Mori in Vietnamese traditional long dress.


Images of Vietnam such as bamboo tree, Dong Son brass drum which presented an age old Vietnamese civilisation, the Temple of Literature, presenting a thousand year old culture, Guom (Sword) Lake in Hanoi and Ha Long Bay, the world natural heritage have been introduced to viewers.


As a host of the event, Vietnam had nine minutes of advertising its image o­n NBC television of the US. The film featured various places of interests in Sa Pa, Ho Chi Minh City, Hanoi, Nha Trang and Da Nang. The film was introduced in the crowning ceremony.


Miss Universe pageant 2008 has contributed to advertising an image of Vietnam with hidden charms, friendly people, a culture imbued with national identity and a peaceful country o­n the way of development and integration.


Nhan Dan Online