Big-name fashions flock to Vietnam
Louis Vuitton is urgently completing the last works to inaugurate its luxurious store at the centre of
However, it is predicted that the path to success of those firms in
CK comes to
‘Burning’ money for products of famous names
Besides Mango, CK will have to compete with many other big names of fashion at
The two above shopping malls have Ungaro, Timberland, Guess, Valentino Rydy, Guy Laroche, Alain Delon, and Levi’s. Fashion connoisseurs favour Parkson over Diamond because of trust of in the origin of its products.
People who come to Parkson to really go shopping are foreigners, businessmen, and high-income State employees and children of rich families.
Products with famous brand names are not scarce in
How to gain success?
CK has selected its distributor in
A fashion expert said that like other firms, it would be difficult for C&T to attract a high and stable number of customers because top-tier fashion business in
"Fashion is a sensitive product that is related to consumers’ psycho-physiology. Nobody can measure the trend of fashion in
To reduce prices in
According to Dang Ngoc Tinh, Director of Danti, his company worked as an agent for Valentino Rudy since 2001 and was franchised to use this trademark in 2005.
Paying franchising fees on an annual basis, Danti can place orders with the mother firms for designs and materials suitable to Vietnamese customers.
“With the franchising contract, I can establish a company to produce fashion products named Valentino Rudy but I don’t think of it at this moment because it is not simple to produce on the spot,” Mr Tinh said.
Danti currently has four shops in
Foreign tourists who stay at luxurious hotels are the targets of famous fashion firms when they come to
Dang Tu Anh, marketing manager of Milano shop, said that she hired shops in the Sheraton to sell imported fashion products like bags, footwear and clothes to mainly serve foreign travelers.
To protect its brands and images in
Before CK comes to